Abu Dhabi · Al Jurf · Ghantoot
Naseem
Al Jurf
Al Jurf
Imkan Properties · Al Jurf Masterplan
5BR Villa From
AED 5.44M
Payment Plan
40 / 60
Handover
Jun 2028
Product
Villas · 3–5 BR
Imkan Properties is an Abu Dhabi-based developer backed by ADQ. One of Abu Dhabi's major sovereign holding companies. The government ownership structure provides balance sheet confidence that private developers cannot match. Imkan has delivered multiple projects in Abu Dhabi, including Nudra at Saadiyat Island and Pixel in Al Reem Island, both of which have completed and transitioned into operational communities.
The Al Jurf masterplan is Imkan's most ambitious project. A 2.4km waterfront, 111-villa community anchored by a world-class wellness institution. Delivery credibility is supported by the government backing, and the SHA Wellness partnership suggests the project has cleared the threshold for institutional anchor tenants to commit. SHA does not sign into projects it has doubts about completing.
I do not hold material concerns about Imkan's ability to deliver. The risk in this project lies elsewhere. In corridor liquidity and exit market depth, not developer reliability.
SHA Wellness Clinic in Spain (Altea, Alicante) is consistently ranked in the global top-5 medical wellness destinations. The UAE is SHA's first Gulf address. That is not a cosmetic wellness brand. It is a medically-supervised, residential wellness programme that attracts guests paying €10,000–30,000 per week. The residential real estate implications of anchoring an entire community to that brand are material and not yet priced into the market.
Comparable wellness-anchored real estate internationally. Six Senses in Portugal, COMO in Bali, Chenot in Switzerland. Commands a 25–40% premium over equivalent non-wellness properties in the same geographic market. Al Jurf has no equivalent anchor elsewhere in the UAE pipeline. That structural scarcity is the investment argument.
On pure transaction comps, the Al Jurf corridor has limited secondary market data. The most comparable UAE villa communities in natural settings. Tilal Al Ghaf (Dubai), Al Hamra Village (RAK). Trade at AED 2,500–4,500/sqft for completed waterfront villas. Naseem at AED 5.44M for a 5BR villa (359 sqm GSA) implies approximately AED 1,670/sqft. A significant entry discount to the established market.
Al Jurf has no established rental market. There is no meaningful transaction data on which to base a yield projection. The corridor is pre-operational. The SHA Wellness facility is not yet running, the marina is not yet active, and the community amenities that would attract either short-term or long-term tenants are not yet in place.
I am not going to put a gross yield number on this project. Any figure I gave you would be derived from analogies (SHA Spain, RAK eco-communities, Saadiyat villas) rather than from actual Al Jurf rental evidence. That is not how I work.
What I will say: once operational, the SHA Wellness anchor creates a referral pipeline for short-term luxury villa rentals that has no equivalent elsewhere in the UAE. Guests of SHA, medically-sponsored stays, wellness retreat operators. These represent a rental demand source that does not exist in conventional communities. That potential is real. It is also fully unproven for this specific address.
The Al Jurf masterplan is positioned midway between Dubai and Abu Dhabi — 85km from Dubai, 45km from Abu Dhabi. That distance from both city cores is exactly the positioning that Saadiyat Island had in 2005. Saadiyat was dismissed as too remote. By 2025, Hidd Al Saadiyat was recording +23% annual price growth and the Louvre Abu Dhabi had become a global cultural anchor. The parallel is not perfect but the structural logic holds: nature-first communities with cultural or wellness anchors follow a delayed but sharp appreciation curve.
The mangrove ecosystem, canal network and private beach within Al Jurf are not manufactured amenities. They are natural features protected by UAE environmental legislation. That permanence cannot be replicated elsewhere. Supply of genuinely nature-adjacent, beachfront residential product in the UAE is fixed.
The SHA anchor changes the buyer pool for this corridor. Wellness tourism to Al Jurf will eventually attract international HNW buyers who discover the address through their SHA stay. A marketing channel no conventional developer has access to. That compounding of the residential buyer pool is the long-term appreciation mechanism.
The location argument cuts both ways and I want to be direct about it. Al Jurf is equidistant between Dubai and Abu Dhabi — 40 minutes to either city centre. It is off the main highway. It requires a deliberate decision to go there. Buyer sentiment consistently describes it as "the most beautiful and unique masterplan in the UAE" while flagging the commute as the central tension. Both are accurate. This is not a suburban address and it will not attract that buyer. The risk is a shallow resale pool of buyers who understand the corridor. I am not dismissing it.
The reason I have not moved this to Pass is what is happening on the Sahel Al Emarat coast — the stretch of shoreline between Dubai and Abu Dhabi. It is one of the last underdeveloped waterfront coastlines in the UAE and it is actively being opened up. Competing product is entering this corridor, but site quality across it varies significantly; not every plot here has clean waterfront positioning. Naseem Al Jurf's specific location within Al Jurf is well-placed. Ghantoot is receiving infrastructure investment. The E11 coastal road improvements are funded. The same pattern that made Jumeirah, Emaar Beachfront and the Palm attractive before the corridor fully matured is visible here at a much earlier stage. Buyers who entered waterfront product on undiscovered coastlines before density arrived made the strongest returns. The risk at Al Jurf is patience and conviction, not fundamental value. The waterfront position is scarce by geography, not just by planning. That is structural.
| Unit Type | GSA | Payment Plan | Unit Price |
|---|---|---|---|
| 5BR Acacia Villa | 359 sqm | 100% Upfront | AED 5.44M |
| 5BR Acacia Villa | 359 sqm | 70/30 On Completion | AED 5.65M |
| 5BR Acacia Villa | 359 sqm | 60/40 On Completion | AED 5.69M |
| 5BR Acacia Villa | 359 sqm | 50/50 On Completion | AED 6.08M |
| 5BR Acacia Villa | 359 sqm | 40/60 On Completion | AED 6.15M |
Multiple payment plan options available. The 40/60 plan carries the highest unit price as the greater proportion of payment is deferred to completion. Smaller 3BR and 4BR unit types available at lower price points (POA). ADM Fees 2% payable at SPA signing.
| Milestone | % | Due Date | Amount |
|---|---|---|---|
| Down Payment | 10% | May 2026 | AED 614,777 |
| Site Clearance & Enabling | 5% | Jun 2026 | AED 307,389 |
| Foundation Completion | 10% | Nov 2026 | AED 614,777 |
| Superstructure Completion | 7.5% | May 2027 | AED 461,083 |
| Villa Envelope Completion | 7.5% | Nov 2027 | AED 461,083 |
| On Completion | 60% | Jun 2028 | AED 3,688,666 |
I prepare a return analysis for every project I recommend. Three scenarios: conservative, base case and optimistic. Capital growth at 12-24 month, 3-5 year and 7-10 year exits. Short-term and long-term rental returns. ROI versus ROE across the payment plan timeline. All projections built from past transaction history and benchmarked against comparable buildings. Assumptions stated in full.
Request the Return AnalysisSent with the project brochure and price list. No cost. No obligation.
If the Al Jurf thesis resonates with your investment approach, contact me for a full project briefing. Unit options, payment plan comparison and positioning against other nature-first and wellness-anchored addresses in the portfolio.